RJNSTurn Instagram metrics
into useful signals.
Use focused calculators and the RJNS analyzer to compare performance without losing sight of the raw metrics behind the result.
Instagram competitor snapshot
The RJNS analyzer ranks recent posts from a public Instagram account using Views, Likes, Comments and available Shares, then adds derived engagement and outlier context.
Analyze a public Instagram account
Start with the latest 10 posts for free. No Instagram login is required.
Useful calculations for content research.
Use transparent formulas for common Instagram comparisons, then move into account-level analysis when you need the posts behind the numbers.
Calculate engagement rate by followers or reach and see the exact formula used.
Compare one post with a baseline and express the difference as a multiplier such as 2× or 5×.
Normalize views against an audience or exposure denominator when that context is available.
Compare multiple primary metrics while keeping the calculation explainable.
The formulas should be visible, not mysterious.
Different formulas can produce different answers, so every RJNS calculator should state exactly what is being divided by what.
Likes + Comments + SharesEngagement ÷ chosen denominator × 100Post performance ÷ comparable baseline performanceViews ÷ chosen audience or exposure denominator × 100Important: engagement rate can use different denominators. Always check whether the calculation uses followers, reach, impressions, views, or another baseline before comparing two figures.
Use tools with context.
Learn how to choose comparable accounts and turn performance patterns into research hypotheses.
Follow RJNS benchmark methodology and aggregated findings as the research dataset grows.